Most modest wear is either too plain for the days you want to feel put-together, or too delicate for the days you don't have time to think about it. By Oumi is built for the days in between — for school runs, long shifts, and everything after.

Every abaya, burkini and hijab in this shop is fabric I've worn myself first. If it doesn't hold up to a full day, it doesn't go in the collection.

— Oumi, founder